ConceptExploiting the Middle East literary image is not as simple as we think, in the context of the internet-based emulated image for commercial purposes, finding the exact origin is more difficult than ever. At this time, sketch paintings, embroidered fabrics, and dust-debris specimens are the most valuable documents. With the system of sourcing from Iran, the brand wants to emphasize the strong Middle East nature. For a long time without a modern transportation system, Persia still has Turmeric distributed to Asian and European regions through the Silk Road. There is no way that an entire historical image could be buried. Through the product line, packaging image, Krokos Saffron wants to bring the mysterious West Asian culture to be conveyed to the true connoisseurs of herbal medicine.